Archer Library
15% OF THE TOTAL GROSS PROFITS OF EVERY FRED ARCHER BOOK SOLD ARE DONATED TO LABRADOR RESCUE & OTHER DOG RESCUE AND CARE ORGANIZATIONS. THANKS FOR HELPING.
We believe that the greatest product and service that a company that sells fishing tackle can offer their customers is that scarcest of all commodities, knowledge. It is the single most important factor in fishing success. All of the best rods, reels, lures, line, baits and hooks are worthless if their owner lacks the knowledge to use them to their greatest potential. And the truth is, many can provide the products, but few bother to or simply can’t provide that all-important knowledge required to get their customers the most, or even the least out of it. The basic name of the game in the fishing tackle retail business is, “Welcome. You will find great numbers of fishing tackle items in our catalog – pick the ones you want or where the basic descriptions that we provide make them sound good, send money, thank you, good luck and goodbye!”
WE THINK THAT’S THE WRONG WAY OF DOING THINGS Unlike the retail masses, many of whom not only don’t provide you with that all-important knowledge that we are speaking of, many do not even possess the knowledge of how, when, and where to use the products that they happily sell you, our catalogs start with knowledge – huge amounts of it in the books that Captain Fred Archer has written based on his vast amount of actual, on-the-water experience and his insatiable search for the best products, lures and techniques. You would have to look hard and long to try to find a man with the experience that this one has, let alone one who designs and manufactures lures when he doesn’t find ones good enough to meet his incredibly high fish catching demands. He has also developed and refined leading edge techniques that we share with all. Here are his books...
We believe that the greatest product and service that a company that sells fishing tackle can offer their customers is that scarcest of all commodities, knowledge. It is the single most important factor in fishing success. All of the best rods, reels, lures, line, baits and hooks are worthless if their owner lacks the knowledge to use them to their greatest potential. And the truth is, many can provide the products, but few bother to or simply can’t provide that all-important knowledge required to get their customers the most, or even the least out of it. The basic name of the game in the fishing tackle retail business is, “Welcome. You will find great numbers of fishing tackle items in our catalog – pick the ones you want or where the basic descriptions that we provide make them sound good, send money, thank you, good luck and goodbye!”
WE THINK THAT’S THE WRONG WAY OF DOING THINGS Unlike the retail masses, many of whom not only don’t provide you with that all-important knowledge that we are speaking of, many do not even possess the knowledge of how, when, and where to use the products that they happily sell you, our catalogs start with knowledge – huge amounts of it in the books that Captain Fred Archer has written based on his vast amount of actual, on-the-water experience and his insatiable search for the best products, lures and techniques. You would have to look hard and long to try to find a man with the experience that this one has, let alone one who designs and manufactures lures when he doesn’t find ones good enough to meet his incredibly high fish catching demands. He has also developed and refined leading edge techniques that we share with all. Here are his books...
